Week 1 — Seed the story
Origin Post: "This is the land."
"Five years ago I arrived in Ubud with a question. What would it look like to build something that actually serves life? This is what happened next." [aerial photo of STA campus]
#ProjectVajra #RegenerativeLiving #Ubud #BaliLand
Week 1 — Reel
60-sec: Valley walk + voiceover
Slow drone footage of the Petanu Valley. Kita voiceover: "This is not a resort. This is not a retreat center. This is something we don't have a word for yet."
#WellnessLiving #ConsciousCommunity #Bali
Week 2 — Build credibility
Land post: Freehold explained
"Most projects in Bali are built on leasehold. This one is anchored by freehold land — four titles registered in Br. Tengkulak Kaja. This changes everything." [land documents graphic]
#BaliInvestment #RegenerativeVillage
Week 2 — Community
Sangha names reveal post
"These are the people who were in the room when this was just a feeling. Now we are making it real. The founding circle is open." [names graphic]
#FoundingSangha #CommunityBuilding
Week 3 — Vision
Node carousel: 8 development nodes
8-slide carousel. Each node one slide. "Eight layers of a living system. Swipe to see what we are building." Clean rendered graphics.
#VajraVision #RegenerativeDevelopment
Week 3 — Philosophy
Reel: "What is regenerative living?"
60 seconds. Kita to camera: "It's not sustainability. Sustainability means don't make it worse. Regeneration means make it better than you found it."
#RegenerativeLiving #ConsciousDesign
Week 4 — Social proof
Testimonial series
Sangha member quotes — short, personal. "What brought you here?" Each person in their own words. Stories format, then saved to highlights.
#Sangha #CommunityVoices
Week 5 — Urgency
Progress meter post
"We are X% of the way to the $20,000 that launches Phase 1. Here's what we unlock when we get there." [infographic with allocation]
#JoinUs #FoundingSangha
Week 6 — Close
Zoom announcement + countdown
"In 3 days we gather live. If you have been watching this and wondering if it is for you — this is your answer. Register link in bio."
#VajraZoom #JoinTheSangha
Six-week campaign
playbook
A layered cross-platform campaign that builds narrative momentum from soft launch through live Zoom close. Frequency and content mapped by platform and audience.